The future of public relations in a changing world

In a world where communication shapes perceptions and drives actions, the role of public relations has never been more crucial. Every year on July 16, the global community of PR professionals comes together to celebrate World PR Day, a day dedicated to recognising the impact and importance of public relations in our interconnected world. In commemorating World PR Day 2024, we reflect on the advancements, challenges and transformative power of effective communication via the theme: “The future...