Steve Ganem, Product Director of Google Analytics, on GA4
As we bid Google Universal Analytics (UA) its final adieu, we caught up with Product Director of Google Analytics, Steve Ganem, about its successor — Google Analytics 4 (GA4). We wanted to know how its meeting the needs of digital marketers, its privacy compliance, and what’s on the roadmap for enhancements. (The interview was edited for brevity and clarity.)
Q: Why GA4?
A: Universal Analytics was built for a different time and a different internet. Universal Analytics was released more than 10 years ago.
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