CMOs Discover GenAI as Market Research Tool

According to PYMNTS Intelligence, about half of chief marketing officers (CMOs) already use generative artificial intelligence (GenAI) for routine tasks. Still, only a relatively small percentage are deploying the technology to conquer more challenging assignments.

One key takeaway from our recent 2024 CAIO Report is “Are CMOs Missing GenAI’s Potential?” The report, based on surveys with 60 CMOs working on behalf of U.S. companies that earn at least $1 billion in annual revenue, determined...