Why the Big TV companies aren't 100% completely screwed. Yet.
Nielsen isn't just considering old-fashioned broadcast television in its new viewership metric.
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- Big TV used to have a monopoly on our attention — and our wallets.
- But its audiences aren't gone yet. And a new metric has them doing better than standalone streamers.
- This mirrors the pitch big TV companies are making this week in New York to advertisers.
The Big TV guys are screwed, right?
Because they used to have a monopoly on our attention and our wallets, but those days are long gone.
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