Government warned that introducing ads on BBC podcasts will be disastrous

There will be serious consequences for audiences if the BBC puts adverts around audio content in the UK, a coalition has warned.

A group of commercial media and content businesses, including broadcasters, audio producers and publishers have written to the government about the proposals.

In a letter to Lucy Frazer, Secretary of State for the Department for Culture, Media & Sport the 20 signatories, including small businesses as well as some of the UK’s foremost media brands, highlight...