Snoop Dogg's 'Gin & Juice' drink brand to sponsor college football bowl game
Rapper Snoop Dogg is getting into the big business of college football with the sponsorship of the Arizona Bowl, which will be formally presented by Gin & Juice by Dre and Snoop – the first product launched under his brand with longtime musical and business partner Dr. Dre.
The agreement marks the first time that an alcohol brand has been the presenting sponsor of a college football bowl game and will showcase the Gin & Juice brand. The premium spirits company, named after Snoop Dogg's 1994 hit song produced by Dr.
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