Google Shopping Ads get conversion annotations

Google is encouraging merchants to enable “conversion annotations” – social proof badges that highlight a product’s purchase popularity when displayed in Google Shopping ads.

What’s new. Conversion annotations like “best selling” or “1K shopped here recently” provide visual cues about a product’s sales performance directly in the ad unit.

Why we care. Conversion annotations incentivize advertisers to share valuable purchase data with Google for visibility boosts. But they’ll...