The British public was always poised to go to the polls at some point this year. The question was: when? After months of speculation, Prime Minister Rishi Sunak finally gave the public an answer this week. “Now is the moment for Britain to choose its future,” the Conservative Party leader announced in a spontaneous address outside 10 Downing Street on Wednesday. “We will have a general election on the 4th of July.”
[time-brightcove not-tgx=”true”]The optics couldn’t have been much worse.