Apple Issues Apology After 'Destructive' iPad Ad Was Widely Criticized

Apple's destructive commercial for its new iPad wasn't exactly a hit with the creatives it was trying to target, and the company has now issued a rare apology for the clip in a statement to AdAge.

During a press event this week for the new iPad Pro, CEO Tim Cook shared a commercial that centered around creative implements being crushed by a hydraulic press into the shape of an iPad Pro. It was meant to signify that the vast capabilities of the device. 

Unfortunately for the company...