An inside look at BYU’s new Product and User Experience Design major

Product and User Experience Design students work on physical products in the workshop. The new program combines physical and digital elements of user experience. (Katelyn Dayley)

BYU’s industrial design major is giving way to the new Product and User Experience Design program which allows students to combine physical and digital aspects of design.

“The fact of the matter is … probably at least 25-50% of the … former industrial design students end up doing UX products within five years...