Pavement Gets Their First Gold Record, Thanks to TikTok
Photo: Burak Cingi/Redferns
TikTok tends to anoint a very specific type of artist. Dancey, young, conventionally attractive. Your Addison Raes, Bellas Poarch, and Stephen Malkmusses. Yes, one of the biggest bands on TikTok right now is Pavement, and we’ve collectively popped our Malkmussies enough to give the 90’s indie band its first RIAA Gold certification. Stereogum noted the achievement on May 16. The B-side “Harness Your Hopes” became a thing thanks to the Spotify algorithm, then became a trending sound on TikTok.
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