TikTok highlights its value to brands and search experience

TikTok is positioning itself as a prime destination for search discovery, touting its community-driven approach as a key differentiator from traditional search engines.

New insights. TikTok released new insights emphasizing the platform’s role in driving discovery across the marketing funnel:

• 61% of TikTok users discover new brands/products on the app, 1.5x more than other platforms.
• 1 in 2 users go to TikTok to research products or brands.  
• 91%...