Forget the new iPad Air and iPad Pro, the $349 base iPad is the one to beat

There's no denying that Apple's latest-generation iPad Air and iPad Pro models are impressive. They're bigger, faster, stronger, harder — but with something as simple as a price cut, I think the company just made its base model iPad the one to beat.

Today, Apple officially kicked off its long-awaited "Let Loose" event and revealed the next-generation iPad Pro and iPad Air as well as its new Apple Pencil Pro and next-generation Magic Keyboard. In addition, the company announced new versions of Final Cut Pro and Logic Pro.