How SG Companies Grew the Once Dormant Rugged Shark Label Into a $100M Outdoor Shoe Brand

After bringing back its Rugged Shark brand from dormancy in 2020, SG Companies is doubling down on its outdoor footwear label – adding new styles as business continues to grow.

From what started as a marine and fishing-focused shoe brand, the label is now primarily driven by its EVA-molded footwear positioned to cater to the entire family. The debut style under the new and improved Rugged Shark was the Cove CLG molded clog – which created a formidable competitor...