Sportsbook exec discusses Kentucky Derby's popularity, rise of horse betting: 'It's the Super Bowl'

As sports gambling continues to grow exponentially, so has betting on the ponies.

No horse race on the calendar will be bet on more than Saturday's Kentucky Derby - as Caesar's Vice President of Trading Craig Mucklow says, "This is the Super Bowl of horse racing."

Just before 7 p.m. ET, viewers around the country will watch the 20 horses head toward the starting gate at Churchill Downs, and just about every single one of them will have some sort of bet on it.

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