SiteMinder deepens partnership with Trip.com to tap into rebounding Chinese travel market

DALLAS, TX – Ten years after establishing the global hotel industry’s first connection to Trip.com, SiteMinder, the name behind the only software platform that unlocks the full revenue potential of hotels, has deepened its partnership with the leading online travel agent to make it possible for more hotels to access the rebounding outbound Chinese travel market.

As part of the partnership, Trip.com has signed an agreement to participate in SiteMinder’s new Channels Plus program, which simplifies...