Buddy Up for Success: How Pursuing Goals with Friends Can Boost Motivation and Achievement

Setting goals is easy, but sticking to them can be a challenge. Whether it’s weekly targets, annual resolutions, or five-year plans, many of us struggle to stay on track. However, new field research by Assistant Professor Rachel Gershon, published in Management Science, suggests that pursuing goals with friends may be the key to making them more attainable.

The Power of Social Incentives

Gershon, along with Cynthia Cryder of Washington University and Katy Milkman of the University of Pennsylvania...