I Just Realised What ‘Hobnob’ Actually Stands For, And It’s Pretty Clever

We’ve written before at HuffPost UK about what Twix really stands for.

And now, we’ve learned that Hobnob is more than just a fun name ― after watching Channel 4’s The Secret World Of Biscuits, I learned that the name choice was down to some intense market research.

How?

Pam Langworthy, who helped to develop and market the oaty delight, managed the team who were challenged to make a new biscuit that consumers were excited about, but which was still economical and easy for McVitie’s to make.