Liverpool confirm news of £20m deal as long-standing commitment is now extended to 2029

Liverpool have confirmed the extension of a long-standing partnership at the club in a lucrative deal.

It was announced on liverpoolfc.com on Tuesday morning that AXA have renewed their ties with the Reds for another five years, continuing their sponsorship until at least 2029.

The French insurance company first came on board in 2018, becoming the club’s official training partner a year later and then acquiring the naming rights for the training centre in Kirkby in 2020, doing likewise when the LFC Women moved into Melwood.