View: Being stealthily wealthy and wise is the style statement of the new rich

New wealth doesn't necessarily mean starting from scratch - although that helps one's street cred. They can be young members of old money using good money to seriously upgrade, or even supplant, the old family banyan tree. They understand the value of scaling up, making the right investments, getting out of the wrong ones. Essentially, they're far better at making money work than their older peers.