Dr. Martens Chief Product Officer on How Balancing Brand Heritage with Innovation Can Reignite Demand

Adam Meek understands the power of a pair of Dr. Martens.

“When you see a Dr. Martens’ product, you know it’s Dr. Martens,” the brand’s chief product officer told FN in an interview. “That’s really special and quite rare.”

As a footwear veteran with experience at brands like Sperry, Nike and Canada Goose, Meek always kept his eye on the British footwear brand known for its bulky leather boots with yellow stitching. He was particularly impressed with the brand’s ability to enter new categories...