Selena Gomez's makeup brand is worth $2 billion — but she has no plans to sell

Stefanie Keenan/Getty Images

• Selena Gomez has shut down rumors that she's looking to sell her makeup brand, Rare Beauty.
• The line has been valued at $2 billion and has earned more than $70 million from blush sales alone.
• During the Time100 Summit, Gomez said she's "enjoying this a little too much."

The rumors aren't true, according to Selena Gomez. She's not eager to sell her makeup brand.