April 19 – US home improvement chain Lowe’s has brought a Hispanic focus to a new sponsorship covering Conmebol’s Copa América 2024 USA, MLS side Inter Miami, and Lionel Messi.
Lowe’s is activating Messi across both the sponsorships while at the same time making him the first soccer player to be part of ‘Lowe’s Home Team’ where he joins big names from the NFL and NBA – in itself a mark of the impact he has had in the US.
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