A young Gen Z man heading to a job interview (stock image).
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- Gen Zers are in their boycott era, turning against anything that doesn't align with their beliefs.
- This includes the jobs they go for and those they try to avoid.
- It is driven by frustration with corporate culture and the aim of being more authentic at work.
Gen Z is in its boycott era.
Zoomers seem to be sick of climbing the corporate ladder, tipping culture, dating apps, and rich influencers selling them stuff.