How Long Did It Take You to Spell L-o-e-w-e Correctly?
Photo: Courtesy of Loewe
The team behind Loewe is obviously tired of us pronouncing and spelling the luxury brand’s name incorrectly. For the record: It’s pronounced lo-weh-vay and spelled L-O-E-W-E — with a w, not a v. The brand has put out a series of pronunciation explainers, such as its spring-summer 2023 campaign, and in 2018 it filmed its own runway models attempting to pronounce its name. But apparently that wasn’t enough.
Hopefully the brand’s latest campaign, which features a short film, Decades of Confusion, will do the trick.
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