New Report: To Compete, Small Businesses Must Sharpen Use of Digital Shopping Features

Consumers increasingly want digital innovation no matter where they shop. Industry giants typically hold an edge in providing more digital shopping features because of their size and scale. However, savvy small to mid-sized businesses (SMBs) have found ways to punch above their weight despite their outsized challenges. These moves can have significant implications for customer satisfaction.

Although smaller businesses have improved in several key areas, many opportunities in digital shopping features remain untapped...