EA Sports inks Visa collaboration centered around FC26

May 5 – EA Sports has agreed a multi-year collaboration with Visa, centered around its FC26 video game franchise whilst also extending across selected titles for U.S. audiences.

At its core, the deal is designed to bring branded rewards and experiences into gameplay, with EA FC 26 a primary focus. New in-game activations are set to feature in the company’s flagship title, including a dedicated “Visa Objective” and “Visa Live Game Mode”,

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