How Apple TV deal helps F1 tap into US sports culture

Formula 1's Apple TV deal is just the beginning of a long-term aim to become part of US sports culture, says F1 CEO Stefano Domenicali, as he evaluates replicating the deal in other territories and mulls over the prospect of competing with the country's biggest stick and ball sports.
F1's landmark five-year deal with the US tech giant which started this season, understood to be worth north of ...Keep reading