Paris Saint-Germain announce multi-year partnership with Whoop

April 2 – Paris Saint-Germain have announced a multi-year partnership with Whoop through 2029 that positions the U.S. firm as the club’s Official Health & Fitness Wearable.

The deal spans both men’s and women’s teams and will see PSG players equipped with Whoop’s monitoring technology, tracking metrics such as heart rate, HRV, sleep, strain and stress.

The data will feed into personalised training and recovery programmes – a space where marginal gains are now measured in real time rather than retrospectively.