JAS secures Premier League TV rights for Vietnam in $110m deal

March 13 – Thai telecommunications firm Jasmine International (JAS) has expanded its reach into Asian football broadcasting after securing the exclusive Vietnamese rights to the Premier League for the next five and a half seasons.

The agreement, valued at approximately $110 million, gives JAS the rights to broadcast matches and highlights in Vietnam beginning in January 2026. The deal covers the second half of the 2025–26 season and the full campaigns from 2026–27 through 2030–31.

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