500 million and counting! T20 World Cup shatters viewership records in India

The ICC T20 World Cup 2026 has shattered viewership records in India, attracting over 500 million fans, the highest ever for the tournament. This milestone, celebrated by ICC chairman Jay Shah, highlights the event's global and accessible vision. Digital engagement also soared, with JioHotstar peaking at 60.5 million concurrent viewers as the tournament heads into its knockout stages.