Romanians ramp-up women’s SuperLeague commercial push

February 11 – The Romanian Football Federation (FRF) have launched their first Women’s SuperLeague commercial strategy dedicated exclusively to the Women’s SuperLeague. Developed in partnership with FIFA, the strategy is a is focused on the professionalisation and financial sustainability of women’s football in Romania.

The launch event, held at the Casa Fotbalului, brought together a high-profile assembly of stakeholders, including representatives from UEFA and FIFA, club executives, sponsors, and media.