Grup Mediapro launches Brands&Xperiences division to centralise commercial portfolio

February 3 – Grup Mediapro has moved to consolidate and expand its commercial offering with the launch of Brands&Xperiences, a new division designed to bring together the group’s brand, sponsorship and advertising operations under a single roof.

The unit will sit at the centre of Mediapro’s commercial activity, working across perimeter advertising, sponsorship activation, traditional and digital advertising, social media, market research and bespoke experiential projects, including events and exhibition design.