BBC’s iconic Match of the Day highlights show evolves with its digital audience

January 30 – The BBC’s Match of the Day, the world’s longest-running football highlights show, is experiencing a shift in how audiences consume the show with traditional TV viewing down, but digital engagement up as fan demographics show a move toward on-demand and mobile platforms.

This season, the programme has lost around 10% of its audience across the BBC’s two main television channels. As of last month, the combined average weekly audience stood at 6.88 million –

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