New AFC and Saudi organisers unveil Asian Cup 2027 brand identity

January 25 – The brand identity for the AFC Asian Cup Saudi Arabia 2027 was unveiled during half time at the U23 Asian Cup final in Jeddah on Saturday.

The Asian Cup 2027 official logo, which combines a distinctive wordmark with

The trophy symbol is centre of the design and is combined with a distinctive wordmark that is rooted in Najdi stepped geometry and is an architectural and decorative style found only in Saudi Arabia.

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