LaLiga signs new agreement with Brazil’s SportyBet

January 22 – LaLiga has signed a new agreement with Brazil’s SportyBet as Spain’s top division continues to double down on one of its most important overseas markets. 
SportyBet will roll out betting offers and fan promotions tied to specific fixtures, particularly marquee games, using LaLiga’s schedule as a recurring engagement tool throughout the season.

Brazil has long been a priority territory for LaLiga, given the size of its football audience and the league’s strong historical...