Atlético de Madrid looks to the future by going back to school

January 21 – Atlético de Madrid is entering a different market space after entering a strategic agreement with Grupo UAX, naming Universidad Alfonso X el Sabio as the club’s Official University.

This deal strengthens their cooperation in education, research, and career training, adding academic activities to Atlético de Madrid’s usual way of doing things. The club is putting education into its plans for talent growth, management, and expansion.

Together, Atlético de Madrid and Grupo...