Sky Deutschland expands partnership with WSC Sports to enhance broadcasts

January 13 – Sky Deutschland has deepened its use of automated content production after renewing and expanding its partnership with WSC Sports, extending the deal by a further two years and widening its scope into Austria.

The agreement keeps in place the AI-driven workflow that underpins much of Sky Sport’s digital output in Germany, while formally bringing Sky Austria into the same operational framework. For Sky, the focus is less on experimentation and more on scale: producing more...