It never rains but it pours at Celtic. Avant Water deal dampens flames of fan fury

January 12 – Scottish club Celtic FC has confirmed a new partnership with Avant Water, naming the company the club’s Official Water Partner for the remainder of the 2025/26 season, with the agreement set to run through to 2028.

The deal arrives at a useful moment for the club. After a period marked by the Wilfried Nancy debacle and boardroom upheaval, the announcement offers a welcome piece of stability and a signal that Celtic’s commercial appeal remains intact.

Read more …