Mercedes-Benz deepens women’s game commitment with WSL Football deal

January 8 – One of the most recognisable brands in the automotive industry, Mercedes-Benz has become the latest global brand to deepen its commitment to women’s football, underlining just how powerful the commercial landscape around the women’s game is changing.

The German carmaker has signed a new multi-year partnership with WSL Football, the body that runs England’s Women’s Super League and second-tier WSL 2. The agreement places Mercedes-Benz as the official automotive partner of both leagues.