Digital storage giant Lexar joins Argentina national team sponsor roster

January 7 – The Argentina Football Association (AFA) is continuing to maximise the sales momentum of the country’s 2022 World Cup win and Lionel Messi’s celebrity with their latest partnership with storage company Lexar.

Lexar has signed on as an official global partner of the Argentina National Football Team.

Over the past two years, the AFA has become one of the most aggressively commercialised associations in international football. Training kits, digital content,

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