Premier League brings in Adobe to revamp fan content and engagement

July 11 – The English Premier League has teamed up with tech giant Adobe in a multi-year partnership that promises to revolutionise how fans interact with the beautiful game online.

The deal sees Adobe become the league’s official digital fan experience and creativity partner – a move that signifies modern football’s relentless march towards personalised, AI-driven content.

Come August and the start of the new 2025-26 campaign, punters will find Adobe Express technology woven into the Premier League’s digital ecosystem.