‘APEX needs to die’: Fans react to dire state of current UFC product

UFC APEX | Photo by Chris Unger/Zuffa LLC

To coin a famous phrase, this is the best of times and the worst of times for the UFC.

No one can argue that the world’s biggest MMA promotion isn’t experiencing incredible success from both a financial and visibility standpoint. The TKO-governed organization is making record profits year after year and is likely to hit another high in 2026 once a decision is made on who to grant UFC broadcast rights to.

But all those dollars and...