German FA renews Coca-Cola sponsorship and styles up with Marc O’Polo fashion brand

January 1 – The German Football Association (DFB) has unveiled a new multi-year partnership with Scandinavian clothing brand Marc O’Polo, naming it the official fashion partner for its men’s and women’s senior and under-21 national teams.  

As part of the deal, Marc O’Polo will outfit players, coaching staff, and other DFB representatives.

The partnership will extend through several major tournaments, including the UEFA Women’s European Championships in 2025 (hosted by neighbouring...