Matt Brown explains why ‘fighter first’ promotions like PFL and GFL are likely destined to fail

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MMA has traditionally been one of the toughest sports to promote unless the three letters attached to the organization are UFC.

Numerous second-place contenders have come and gone over the years from Strikeforce to PRIDE Fighting Championships, WEC, and even upstarts like Affliction, have failed to really carve out a long term, sustainable piece of the combat sports pie. By all accounts, the PFL has settled into the No.