Matt Brown explains why ‘fighter first’ promotions like PFL and GFL are likely destined to fail

MMA has traditionally been one of the toughest sports to promote unless the three letters attached to the organization are UFC.

Numerous second-place contenders have come and gone over the years from Strikeforce to PRIDE Fighting Championships, WEC, and even upstarts like Affliction, have failed to really carve out a long term, sustainable piece of the combat sports pie. By all accounts, the PFL has settled into the No.