UFC owners explain why promotion is so attractive to potential broadcast partners even compared to NFL

It’s possible that 2025 ends up as the biggest and most important year in UFC history.

That’s because in just a few weeks, the promotion is preparing to begin negotiations on a new broadcast rights deal that could double or even triple the amount of revenue the UFC potentially receives over the next decade. A seven-year deal with ESPN is coming to a close and while UFC executives have offered nothing but glowing praise about the relationship built with the Disney-owned company...