UFC owners explain why promotion is so attractive to potential broadcast partners even compared to NFL

Photo by Josh Hedges/Zuffa LLC

It’s possible that 2025 ends up as the biggest and most important year in UFC history.

That’s because in just a few weeks, the promotion is preparing to begin negotiations on a new broadcast rights deal that could double or even triple the amount of revenue the UFC potentially receives over the next decade. A seven-year deal with ESPN is coming to a close and while UFC executives have offered nothing but glowing praise about the relationship built with the Disney-owned company...