Iconic 1980s chocolate bar brand now worth £1.7BILLION to be new sponsor of F1 in groundbreaking deal
FORMULA ONE have announced a stunning sponsorship deal with iconic chocolate bar brand KitKat.
The multi-year partnership will begin in 2025 to mark the 90th anniversary of KitKat and the 75th anniversary of F1.
PAF1 have agreed a global brand deal with KitKat[/caption] ReutersThe deal will run from 2025 to 2028[/caption]It is understood the deal will see trackside advertising for the Nestle-owned product start in Mexico and Brazil before expanding throughout the world in 2026.
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