Matthew McConaughey's Tequila Pantalones is (sigh) alright, alright, alright

Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope to any beverage (or food) that pairs well with sports. Yes, even cookie dough whiskey.

There’s no hotter trend amongst celebrities than creating their own flagship liquor. And in that subset, there’s no spirit hotter than tequila.

Everyone from George Clooney to The Rock to Guy Fieri has thrown their hat in the ring when it comes to baking and distilling agave.