‘He couldn’t care less’: Hearn says Beterbiev not interested in promoting fight with Bivol

Eddie Hearn says both fighters approach to promoting themselves could be the reason they aren’t as big as they otherwise could be. | Photo by Richard Pelham/Getty Images

Matchroom’s promoter believes Artur Beterbiev could be doing more to push this weekend’s fight.

Matchroom promoter Eddie Hearn talks a little bit about this weekend’s undisputed light heavyweight unification between Artur Beterbiev and Dmitry Bivol and suggests that Beterbiev could perhaps be doing a little bit more to promote the fight.