UEFA rolls-out new brand identity for new-look Champions League
August 23 – With the draw for the reformatted Champions league to take place next week, UEFA has unveiled a new brand identity for competition, tagged ‘Kick of Light’.
UEFA said its “primary goal in the development of Kick of Light was to create a younger, more modern expression of the brand that still engages established fans of the UEFA Champions League. It is important to tailor the competition’s identity to digital communications and social media,
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